Local Services Ads with the Google Guaranteed badge
Local Services Ads put you above regular search ads with a Google Guaranteed badge, and you only pay when a real local customer calls or messages you (pay-per-lead). It is a low-risk way to show up first and win trust before a competitor does.
The badge that sits above everything else
Local Services Ads (LSAs) appear at the very top of Google search results for local service searches, above the regular pay-per-click ads and above the map pack. Each ad carries a green Google Guaranteed checkmark, which tells a searcher that Google has verified your license and insurance and stands behind the work.
That badge does the heavy lifting. When someone searches for a plumber, electrician, or cleaner at the moment they need one, the verified business at the top is the one most likely to get the call. You are not just visible, you look like the safe choice.
Pay only when a lead reaches you
LSAs charge per lead, not per click. That changes the math compared with traditional ads.
You pay per lead
A charge only happens when a customer actually calls or messages through the ad. Browsers who never make contact cost you nothing.
Bad leads get credited
Spam, wrong numbers, and contacts outside your service area can be disputed with Google for a refund. We flag them for you.
You stay in control
You set a weekly budget and the job types and areas you serve, so leads match the work you actually want.
We run the whole program for you
- Full setup of your LSA profile, service categories, and service areas.
- Handling the Google Guaranteed screening, license, and insurance verification.
- Budget pacing so you spend on the leads worth winning, not on quiet hours.
- Weekly lead review, with disputes filed for spam or off-target contacts.
- Responding-fast reminders and call tracking, because speed wins LSA leads.
- Monthly reporting on leads, cost per lead, and which job types convert.
Simple, predictable management
One setup fee, a flat monthly management fee, and your own lead budget paid straight to Google. No long contract beyond a short ramp-up.
- From $450 to $650/mo management
- Google Guaranteed screening handled
- Weekly lead review and dispute filing
- Budget pacing and call tracking
- Monthly cost-per-lead reporting
- 3-month minimum, then month to month
- Lead budget is separate, paid to Google
Your lead budget is set by you and paid directly to Google, so every dollar of it goes to real customer contacts rather than to fees.
Is your business a fit?
LSAs are built for local service businesses such as plumbers, electricians, HVAC, cleaners, locksmiths, landscapers, and similar trades. To qualify for the Google Guaranteed badge you generally need a valid business license and the right insurance for your category, and you must serve a defined local area. If you are not sure whether your category is eligible, we will check it for you before you commit to anything.
Local Services Ads questions
What is Google Guaranteed?
Google Guaranteed is a green checkmark badge Google puts on businesses it has screened and verified, including a license and insurance check plus a background check. It appears on your Local Services Ads at the very top of search, and it tells customers Google stands behind the work. It is the trust signal that makes the ad get the call. We handle the screening so your badge goes live.
Do I pay for clicks like regular Google Ads?
No. Local Services Ads are pay-per-lead, so you are only charged when a real customer calls or messages you through the ad. Clicks that never turn into a contact cost nothing, which keeps wasted spend low.
How long does it take to get the Google Guaranteed badge?
After we submit your business license and insurance, Google runs a background check that usually takes one to two weeks. We handle the screening paperwork and keep the application moving so the badge goes live as fast as Google allows.
Can I dispute a lead that was not a real customer?
Yes. If a lead is spam, a wrong number, or clearly outside your service area, we flag it with Google for a credit. We review your leads regularly so you are not paying for contacts that were never real prospects.
Ready to get found?
Book a free GBP audit and see exactly where you stand against the businesses outranking you. No obligation.
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